"I 'm not a plastic bag'

My friend bought me this:



Being quite ignorant about fashion world and fashion bag, I didn't know that is a branded bag until I google search it. I thought it was just a slogan on the bag.

It was started by Anya Hindmarch whose aim with this project has been to use their influence to make it fashionable not to use plastic bags. ‘I’m Not A Plastic Bag’ was designed to be a stylish, practical, reusable bag that would raise awareness.



The bag project all started two years ago when David Robinson approached Anya. David runs a global social change network called "We Are What We Do". They are a fantastic movement who try to inspire people to use their everyday actions to change the world. He is very much of the belief that if everyone makes a small change and does their bit it can actually amount to making a big difference.

The first thing that they did was to publish a book, which was done in a really upbeat, unworthy way, called ‘How to Change the World for a Fiver,’ and it was very popular - organizations really embraced it and gave it out to their employees. It started with fifty actions that anyone could do to help - things like ‘smile at old people because they know lots of good stuff’ and ‘turn off the water when you’re brushing your teeth.’But the first action was ‘decline plastic bags whenever possible.’ "We Are What We Do" was very keen to take the success of the book into a project.

Next they try out their really exciting project. They designed a bag which is big and easy and great for groceries, but will probably be used as a school bag or a gym bag. In that way we can save the world by using less or even no plastic bags when we go shopping. Very brilliant idea indeed!!

The bag was such a hit that hundreds of environment lovers queued up at 6 am just to buy that bag at GBP5. And it is a complete sell out.

I really didn't know there is such a long story behind that simple bag.

But now different versions of the bag comes into existence: